Privacy policy

MPRBRANDS PRIVACY POLICY

Thank you for visiting this website (this “Site”), which is owned and operated by MPRBRands (“MPRBrands,” “we,” “us,” and “our”).

Effective Date: August 1, 2024

Table of Contents

Scope of This Policy
Your Consent
Terms of Use
Your Choices
This Policy May Change
Information We Collect
How We Collect Your Information
Information About Third-Party Cookies
How We Use Your Information
How We Share Your Information
Your Privacy Rights
Access to Your Information
Additional U.S. State-Specific Privacy Information
Notice of Financial Incentive
How We Protect Your Information
Retention of Personal Information
Minor Privacy
Links to Other Websites
Site Servers May Be Located Outside Your Home Country
How To Contact Us

Scope of This Policy

This Privacy Policy describes how MPRBrands, LLC and its affiliates, brands, franchisees, stores, and studios (collectively “MPRBrands,” “we,” “us,” or “our”) collect, disclose, and use personal information. This Privacy Policy applies to personal information we collect online, including via our websites, applications, and other online platforms or services (collectively “Online Services”), or any other product or service where this Privacy Policy is displayed, and offline, including our physical locations and studios, and programs and events operated by or in partnership with us. Depending on your relationship with us and/or the service(s) you obtain from us, a separate or additional privacy policy may be provided and apply to you.

Some of the information we collect through this Site may be “personal information”—information that identifies you personally, alone or in combination with other information available to us. Other information may be non-personally identifiable, such as information collected by cookies.

This Policy may be supplemented or amended from time to time by additional privacy notices (“Privacy Notices”), provided at the time we collect your information. For example, certain pages of this Site may contain Privacy Notices providing more details about the information we collect on those particular pages, why we need that information, and choices you may have about the ways we use that information. In other cases, specific Privacy Notices may be required to comply with the privacy laws of one of the countries, provinces, or states in which we do business.

Your Consent

By using this Site, you are consenting to the collection, use, disclosure, and transfer of your information as described in this Policy (and any Privacy Notices that apply to you). If you do not consent to the collection, use, disclosure, and transfer of your information as described in this Policy (and any Privacy Notices that apply to you), you may not use this Site. If you have questions about this Policy, or any Privacy Notice, please contact us using the information provided in the contact section below.

Our Terms of Use

This Policy is part of the Terms of Use that govern your use of this Site. A link to our Terms of Use is provided at the bottom of each page of this Site.

Your Choices

In General. We respect your right to make choices about the ways we collect, use, and disclose your information. This Policy describes some of your choices, such as your choice to opt out of receiving “cookies.” We may ask you to indicate your choices at the time and on the page where you provide your information.

Do Not Track Mechanisms. California law requires this Policy to address how we respond to any “Do-Not-Track (‘DNT’) signal” delivered by your browser. Because of the changing state of technology and indecision within the industry regarding the meaning of DNT signals, we currently do not make any guarantee that we will honor DNT signals or settings.

Previously Expressed Preferences. You may change previously expressed preferences regarding how we use your information. If at any time you wish to be taken off our mailing lists, please contact us using the information provided contact section below.

This Policy May Change

MPRBrands reserves the right to update or modify this Policy and any Privacy Notice, at any time and without prior notice, by posting the revised version of the Policy or Privacy Notice on this Site. These changes will only apply to the information we collect after we have posted the revised Policy or Privacy Notice on this Site.

Your use of this Site following any such change constitutes your agreement that all information collected from or about you after the revised Policy is posted will be subject to the terms of the revised Policy. You may access the current version of this Policy at any time by clicking on the link marked “Privacy” at the bottom of each page of the public areas of this Site.

Information We Collect

Information You Manually Provide. MPRBrands collects the information you manually provide (using your keyboard, mouse, or touchpad) when you use this Site, for example, we collect the information you provide when you request service, sign up to receive a newsletter, send us questions, schedule an appointment, or otherwise interact with this Site. Some of the information you manually provide may be personal information, such as your name and contact information.

Characteristics of protected Classifications under certain state or federal law. MPRBrands may collect demographic information, such as your age, gender, personal preferences, race, or ethnicity. We treat that information as sensitive personal information under this policy and will be processed under opt-in consent.

Consumer Health Data. We may collect Consumer Health Data, which is broadly defined to mean individually identifiable health information or personal information that is linked or reasonably linked to a consumer that identifies a consumer’s past, present, or future physical or mental health status. This information includes “biometric data” which i biometric identifiers such as data generated by automatic measurements of an individual’s biological characteristics, such as fingerprint, voiceprint, eye retinas, irises, or other unique biological patterns or characteristics that is used to identify a specific individual.

Commercial Information. We may collect information such as products or services purchased, obtained, or considered.

Payment Information. If provided and saved, credit card or debit card numbers or other payment or financial information may be collected.

Information from Third-Party Social Media Platforms. You may be able to register with, log on to, or enhance your profile on this Site by choosing to automatically populate the requested data fields with information you previously provided to a third-party site or social media platform (such as Facebook). By doing this, you are asking the third-party platform to send us information, including personal information, from your profile on that platform. We treat that information as we do any other information you give to us when you register, log on, or enhance your profile.

Information from Your Browser or Device. MPRBrands collects information that is sent to us automatically by your web browser or mobile device. This information typically includes your IP address, the name of your operating system, the name and version of your browser, the date and time of your visit, geolocation data collected through GPS technology, and the pages you visit.

The information we receive may depend on your browser or device settings. The information we receive from your web browser and device typically is not, in and of itself, personally identifiable. However, we may combine it with other information in an attempt to identify you or we may combine it with information that does identify you. We currently do not link the information we store within the analytics software to any personally identifiable information.

Information Collected by Cookies and Other Technologies. We use “cookies” and other technologies to collect information and support certain features of this Site. For example, we may use these technologies to:

• collect information about the ways visitors use this Site—which pages they visit, which links they use, and how long they stay on each page.
• support the features and functionality of this Site—for example, to save you the trouble of reentering information already in our database or to prompt the settings you established on previous visits.
• personalize your experience when you use this Site, and
• improve our marketing efforts, including through the use of targeted advertising.

The information we collect using cookies and similar technologies is not, in and of itself, personally identifiable, but we may link it to personal information that you provide. If you do not wish to receive cookies, you may set your browser to reject cookies or to alert you when a cookie is placed on your computer. Although you are not required to accept cookies when you visit this Site, you may be unable to use all the functionality of this Site if your browser rejects our cookies.

How We Collect Your Information

Directly from you. Information is collected when you complete forms, register or purchase products and services, sign up to receive emails or text messages, contact us, book an appointment or session, use connected equipment in our store locations or studios, make a payment, visit our online services or physical locations, or otherwise provide permission(s) to access certain information on your device.

Indirectly from you. When you interact with our online services, such as when certain information is automatically collected using online tracking technologies, such as pixels, cookies, and web beacons, or when you use Wi-Fi services provided by us in our physical locations.

From our affiliates, brands, franchisees, and locations. Information may be collected from you when you register for and attend appointments or sessions, promotional events, or otherwise interact with our franchisees or locations.

From our business partners, vendors, or other third parties and sources. We collaborate and partner with businesses or vendors that may collect your information on our behalf, including data analytics companies. We may also gather information from social media platforms and online advertising networks, or from third parties which may provide your information via the ‘refer a friend’ function in our online services.

Information About Third-Party Cookies

We and our marketing partners, affiliates, or analytics or service providers, use technologies such as cookies, beacons, tags, browser fingerprinting, recognition technologies and scripts, to analyze trends, administer the Website, tracking users’ movements around the Website, and to gather demographic information about our user base as a whole. We may receive reports based on the use of these technologies by these companies on an individual and aggregated basis.

In addition to the cookies, MPRBRands delivers to your computer or mobile device through this Site, certain third parties may deliver cookies to you for a variety of reasons. For example, we use Google Analytics, a web analytics tool that helps us understand how visitors engage with our Sites. To learn more about Google Analytics, read the Google Analytics definition here.

Other third parties may deliver cookies to your computer or mobile device for the purpose of tracking your online behaviors over time and across nonaffiliated websites and/or delivering targeted advertisements either on this Site or on other websites. Statements regarding our practices do not apply to the methods for collecting information used by these third parties or the use of the information that such third parties collect. We do, however, work with third parties to make efforts to have you provided with information on their practices and any available opportunity to exercise choice. We make no representations regarding the policies or practices of third-party advertisers or advertising networks or exchanges or related third parties.

You have choices about the collection of information by third parties on our Sites. For example, if you don’t want information about your visit to this Site sent to Google Analytics, you may download an Opt-out Browser Add-on by selecting a browser add-on here. Please note that the Add-on does not prevent information from being sent to MPRBrands. We may also use the following third-party data processors: Acuity, Salesforce, Active Campaign, Opt-In Monster, and Call Rail. To learn more about opting out, visit the corresponding data processor’s privacy link.

In addition, if you would like to opt-out of having interest-based information collected by certain entities during your visits to this Site or other websites, please select collection opt-out here. You will be directed to an industry-developed website that contains mechanisms for choosing whether each listed entity may collect and use data for online behavioral advertising purposes. We are not responsible for effectiveness of or compliance with any third parties’ opt-out options or programs.

It may be that some of the third parties that collect interest-based information on this Site do not participate in the industry-developed opt-out website, in which case the best way to avoid third-party tracking of your online behaviors may be through your browser settings and deletion of cookies. Please note that the industry-developed opt-out mechanism is device and browser specific. If you wish to opt-out from having interest-based information collected by participating entities across all devices and browsers, you need take the steps outlined above from each device and browser.

When you opt out, opt-out cookies will be placed on your browser. If you delete your cookies, change browsers, or change devices, you will need to repeat this opt-out process. Also, please note that this opt-out process will work only if your browser is set to accept all cookies. We may not control those tracking technologies, and we are not responsible for them. However, you consent to potentially encountering third-party tracking technologies in connection with use of our Website and accept that our statements under this Privacy Policy do not apply to the Tracking Technologies or practices of such third parties.

We use Local Browser storage to store content information and preferences. Third parties with whom we partner to provide certain features on our Website or to display advertising based upon your web browsing activity also use local storage to collect and store information. Various browsers may offer their own management tools for removing this data. If you want to delete this data manually, you can do so with your browser tools or use our site(s) in a private mode which will remove this local storage immediately after use.

How We Use Your Information

We may use personal information and message data for internal purposes only. We do not sell or rent information about you. We will not disclose personal information or message data to third parties without your consent, except as explained by this Policy. The personal information we collect through this Site may be used for one of more of the following business purposes:

• to provide information concerning products you have purchased;
• to provide you with information such as to send you electronic newsletters or to provide you with special offers or promotional and marketing materials on behalf of us or third parties, including to let you know about new products, services or upcoming events;
• if you opt in to our Text Program or SMS Campaign, we may provide you marketing information and non-marketing information (i.e. reminders for appointments, etc.), special offers, promotions, and marketing materials via your mobile phone on behalf of us or third parties, including to let you know about new products, services or upcoming events;
• to improve the Website, marketing endeavors or our website offerings;
• to customize your experience on the Website or to serve you specific content or ads that are relevant to you;
• to provide customer support and follow-up;
• to provide third-party service providers Personally Identifying Information, which may include your name and contact information (including email address and phone number) with our authorized service providers to perform certain services on our behalf such as fulfilling orders, providing customer service and marketing assistance, performing business and sales analysis, etc.;
• to contact you with regard to your use of the website and, in our discretion, changes to the website and/or website’s policies;
• to identify your product and Website preferences so that you can be informed of new or additional products, services and promotions;
• to enable you to participate in a variety of the website’s features such as to enable you to participate in online entry sweepstakes, contests or other promotions;
• to carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collections;
• as necessary or appropriate to protect the rights, property or safety of us, our clients or others;
• to respond to law enforcement requests and as required by applicable law, court order, or governmental regulations;
• for internal business purposes;
• as described to you when collecting your personal information;
• for security, credit or fraud prevention purposes; and
• for any other purpose identified in an applicable Privacy Notice, other agreement between you and us, or as otherwise required or permitted by law.

We transfer customer information to franchisees, service providers, vendors and other companies who support our business, such as providing services requested through this website, technical infrastructure services, analyzing how our services are used, measuring the effectiveness of ads and services, providing customer service, facilitating payments, or conducting surveys. These companies must adhere to strict confidentiality obligations in a way that is consistent with this privacy policy and the agreements we enter into with them.

How We Share Your Information

As Directed. We may share information with third parties when we have your consent or otherwise as described to you at the point of collection. Note, however, that sharing excludes text messaging originator opt-in data and consent; this information will not be shared with any third parties.

With Third-Party Vendors. MPRBrands shares information collected through this Site with third-party vendors who act for us or on our behalf. For example, we may use third-party vendors to design and operate this Site; to conduct surveys; and to help us with our promotional efforts. These third-party vendors may need information about you to perform their functions.

Within MPRBrands Corporate Family. We may share information collected through this Site with other companies in MPRBrands corporate structure. These affiliate companies are permitted to use your information for their own marketing purposes and in a manner otherwise consistent with this Policy.

With our Franchisees. We may share information collected through this Site with our franchisees, which may be permitted to use your information for their own marketing purposes and in any manner otherwise consistent with this Policy.

With Other, Carefully Selected Business Partners. From time to time, we may share your information with selected third parties for their own marketing purposes. For example, we may partner with third parties to sponsor contests or other promotions, and we may share with these third parties the information you submit to us to participate in the contest or take advantage of the promotion. Before doing so, however, we may offer you the opportunity to “opt out” or “opt in,” as required by applicable law. We do not share your SMS opt-in data and consent with external third parties for their own marketing purposes.

In Aggregate or De-Identified Form. We use information collected through this Site to create a compiled, aggregate view of usage patterns. We may share aggregate information with third parties so they can better understand our user base. We may also share, with third parties, information about how particular individuals use this Site, but only on a de-identified basis (“Individualized Data”). Individualized Data is not personally identifiable, but it does reflect the usage patterns of a particular Site user, as opposed to Site users collectively.

As Part of a Business Transfer. Your information may be transferred to successor organization if, for example, we transfer the ownership or operation of this Site to another organization or if we merge with another organization or liquidate our assets. If such a transfer occurs, the successor organization’s use of your information will still be subject to this Policy and the privacy preferences you have expressed to us.

To Comply with Laws and Protect Our Rights and the Rights of Others. We may disclose your information when we, in good faith, believe disclosure is appropriate to comply with the law, a court order or a subpoena. We may also disclose your information to prevent or investigate a possible crime, such as fraud or identity theft; to protect the security of this Site; to enforce or apply our online Terms of Use or other agreements; or to protect our own rights or property or the rights, property or safety of our users or others.

As Described in a Privacy Notice or Click-Through Agreement. We reserve the right to disclose your information as described in any Privacy Notice posted on a page of this Site where you provide that information. By providing your information on that page you will consent to the disclosure of your information as described in that privacy notice. We also reserve the right to disclose your information as described in any click–through agreement to which you have agreed.

Your Privacy Rights

Depending on applicable laws or the jurisdiction you reside in, you have certain rights regarding your personal information, which may include the right to:

• Access, know about, or confirm processing of your personal information, including the categories of personal information, the categories of sources from which the personal information is collected, the business or commercial purpose for collecting, selling, or sharing personal information, the categories of third parties to whom the business discloses personal information, and the specific pieces of personal information the business has collected about the consumer;
• Correct inaccurate personal information we maintain about you;
• Delete your personal information;
• Receive a copy of your personal information in a portable format, where technically feasible;
• Opt-out of the “sale” or “sharing” or “targeted advertising” (as these terms are defined under privacy laws applicable to you);
• Appeal, in connection with a decision made regarding your privacy rights request; and
• Limit the use and disclosure of sensitive personal information.

Some of these rights may be limited when certain exceptions are provided under applicable laws, including completing a transaction or to comply with a legal obligation. You will not receive discriminatory treatment for exercising your privacy rights.

Access to Your Information

If you would like to review, correct, and update the personal information you have provided to us through this Site, you may do so by contacting us using the information provided in the section below and making a verifiable consumer request. We will respond to your request within a reasonable time or within the time limit set out by applicable privacy law. Only you, or a person registered with the State’s Secretary of State that you authorize to act on your behalf, or someone with a Power of Attorney, may make a verifiable consumer request related to your Personal Information. You may also make a verifiable consumer request on behalf of your minor child. You may only make a verifiable consumer request for access or data portability twice within a 12- month period. The verifiable consumer request must provide sufficient information that allows us to reasonably verify you are the person about whom we collected Personal Information or an authorized representative and describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.

If your request for deletion of data is rejected, you will receive a notification with the details of reason for rejection and instructions about how to make an appeal.

Additional U.S. State-Specific Privacy Information

You may have additional rights based on your location or jurisdiction of residency, as described below

For California Residents

In the last 12 months, we have disclosed the categories of personal information listed in “What Personal Information We Collect” for the business purpose(s) identified above, subject to the California Consumer Privacy Act, as amended by the California Privacy Rights Act, and its implementing regulations (collectively, the “CCPA”), as well as California’s Shine the Light Law. The parties to which we have disclosed your personal information include our affiliates and brands, service providers, and third parties to which you have authorized such disclosure.

Categories of Personal Information	Categories of Recipients
Identifiers, including device information and other unique identifiers	Business partners, service providers and third parties, such as advertising networks, analytics and social media networks
Commercial information	Business partners, service providers and third parties, such as advertising networks, analytics and social media networks.
Internet or other electronic network activity information	Business partners, service providers and third parties, such as advertising networks, analytics and social media networks.
Geolocation data	Business partners, service providers and third parties, such as advertising networks, analytics and social media networks.

We do not knowingly “sell” or “share” the personal information of individuals under 16 years of age. For more information, please see the section on “Access To Your Information.”

For Washington, Connecticut, Nevada, Illinois, New Jersey, New York, Vermont Oregon, or Texas Consumers and Residents

Please refer to our Consumer Health Data Privacy Policy for additional information about processing your consumer health data and your rights.

Notice of Financial Incentive

We may provide certain discounts, special offers, benefits, or other rewards as part of our voluntary loyalty program, which may be interpreted as a “financial incentive” or “bona fide loyalty program” under certain applicable laws, when we collect your personal information, which may include your name, contact information, address, or birthday. Joining this voluntary program is subject to our Terms and your opt-in consent. The value of your personal information may vary depending on the types of special offers, benefits, or other rewards that are available, and you choose to participate in, and it is reasonably related to the incentives that we offer. You may withdraw from a financial incentive at any time by contacting us as described
below.

How We Protect Your Information

MPRBrands takes reasonable precautions to provide a level of security appropriate to the sensitivity of the information we collect. Although we use reasonable measures to help protect your information against unauthorized use or disclosure, we cannot guarantee the security of information provided over the Internet or stored in our databases and will not be responsible for breaches of security beyond our reasonable control.

Retention of Personal Information

MPRBrands uses reasonable security measures that are designed to protect your personal information; however, no system of transmission or storage of data can be 100% secure and we cannot guarantee the absolute security of your information. We retain your personal information for as long as is reasonably necessary to fulfill the purpose(s) for which it was collected or as otherwise required to be retained under applicable law.

Minor Privacy

You must be at least 13 years old to have our permission to use this Site. We do not knowingly collect, use or disclose personal information about visitors under 13 years of age. If you are under the age of 13, please do not use this Site. If you are a parent or guardian of a child under the age of 13 and believe he or she has disclosed personal information to us, please contact us using the contact information contained in this Policy.

Links to Other Websites

This Policy applies only to MPRBrands-owned websites on which it is posted. MPRBrands and its affiliates operate many different websites for different purposes and in different countries, where different laws may apply. If you visit another website, please take a moment to review the privacy policy posted on that site to learn what information may be collected through that site and how it is processed.

This Site may also contain links to websites that are not operated by MPRBrands or its affiliates. These links are provided for your reference and convenience only and do not imply any endorsement of the products sold or information provided through these websites, nor any association with their operators. MPRBrands does not control these websites and is not responsible for their data practices.

Any information you provide to third parties on their websites is covered under their privacy and data collection policies and is not covered by this Policy. We urge you to review the privacy policy posted on any site you visit before using the site or providing any personal information.

Site Servers May Be Located Outside Your Home Country

MPRBrands is located in the United States. You understand and agree that personal information that you provide to us, or which we collect about you may be transferred to, or processed or stored in, the United States, which may not provide the same level of protection to such information as that of your country of residency. However, we will process your information in accordance with this Policy no matter where our data is stored. If you are located in a country other than the United States, by using this Site you consent to the transfer of your information to the United States.

How To Contact Us

If you have any questions about this Privacy Policy, how we process your personal information, or have concerns about how we have handled your prior privacy requests and would like to appeal to MPRBrands or a state regulator, please email us at privacy@mprbrands.

MPRBrands
12636 High Bluff Drive, Suite 200,
San Diego, CA 92130
Attention: Privacy

Additional Notices

Depending on your relationship with us – e.g., current or prospective employees, franchisees – this Privacy Policy may be supplemented or superseded by another notice, agreement, or policy provided to you at the commencement of such relationship and periodically thereafter.